By Yanir Dekel
Over the past few years, Israeli journalist Noy Alooshe has become well known for turning heavy current affairs issues into ringtones. So it’s no surprise that he’s transformed a recent interview of Benjamin Netanyahu into a major club hit that has been exploding in Israel and now, again, is making headlines internationally.
Alooshe’s rise to fame as a jack of all trades started back in 2006 when he formed “Hovevey Zion” with his high school friend, DJ and Producer Dor Dekel and released a song called “I Want Girls” (“Rotze Banot”), which later became one of the biggest hits of 2007. The duo worked together for a few more years, producing and remixing songs for other Israeli artists, as well as releasing original material of their own.
Earlier this year, Alooshe gained brief international notoriety when he turned one of Libyan leader Muammar Gaddafi’s speeches into a song entitled “Zenga Zenga”, which became a hit in the Arab world, especially in Syria – an enemy of Israel – where people didn’t care that the song was made by an Israeli.
A few weeks ago, as thousands of Israelis started demonstrating against the rising cost of living and the growing gap between rich and poor, Hovevey Zion released the ‘demonstration title track’ called ‘Revolution’ (‘Mahapecha’). Now that the demonstrations have become a very significant issue in Israeli society, Alooshe is mixing excerpts from an interview with Netanyahu with images of the demonstrators. In the interview, Netanyahu claimed that unlike its neighboring countries, Israel would not see large scale demonstrations against the government.
“This remix is an attempt to give voice to the idea of the demonstrations,” Alooshe tells AbbaNibi exclusively. “I was just waiting to get something ‘good’ out of Netanyahu. The original interview, with Dana Weiss [major national news reporter], surfaced about a week ago, and I knew I’d do something with it, I just waited for the protest itself and the voices from the street, to create a kind of dialogue between Netanyahu and the protestors.”